Google Adwords

If someone picks up the phone to your business, and says, "Hey, we can put you top of Google for only £50 per month", they are usually being sneaky, and talking about Google Adwords.

What they actually do, is pick a cheap keyword, such as "blue widgets in Essex", which will only cost them £15 for the month, and cheerfully put you 'top of Google' for only £50. The problem is, that no-one searches for "blue widgets in Essex", and your money will move from your pocket into that of the salesman, with no measurable result.

Google Adwords is the paid advertising provided by Google, which allows you to advertise your products on Google Searches, or other people's websites for specific keywords. Generally, you only pay when some-one clicks your advert, and clicks can cost anywhere between 20p and £20 (or higher), all depending on how many other people also want to advertise on those keywords.

Done correctly, Google Adwords can be a powerful, measurable marketing tool, that allows you quick and high quality results; for instance, if you have a new product you want to promote for one week only - Adwords is perfect. You can turn it on for just one week, specify a maximum spend, and pick the exact keywords you think your ideal customer would search for.

Done badly, Adwords can be a money-pit. It can take all your cash - and you'll see nothing in return.

Revive offer Adwords management from as little as £200 per month, depending on budgets and industry sector. We will pick high performing keywords that will draw the right sort of customer to your website - and because we're experts in website design, we can ensure your landing pages are just right to encourage the visitor to turn into a customer. You specify the spend - we make sure it works.

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