No matter where you run… you’ll never escape it. Duck into Facebook, YouTube, that one place you go to look at shelter dogs, it’s always there… waiting.
Almost everywhere you go online, you’ll be greeted with ads from the website you just came from, tempting you to go back and finish that transaction you aborted or just to visit the site again and check out some stuff you might have missed on your first viewing. Why?
Well the fact is more and more brands are investing in remarketing simply because it works!
Let’s take a gander at how remarketing could help spread your business!
What is Remarketing?
Remarketing does exactly what it says on the tin: marketing your business to someone who’s already seen it before. While it might seem strange, going after people who have already come across your brand, don’t ever underestimate the power of persistence and the imporance keeping your target audience constantly engaged.
Remarketing for Brand Awareness
Even if they don’t buy, remarketing your business is a great way to spread your brand further and create more awareness in general. 43% of businesses already use remarketing mainly for brand awareness online and further recognition
Just marketing to new customers not only eliminates a potentially huge client base, but ignores those who either didn’t have the time to have proper look at your brand and those who were perhaps on the fence about committing. How many times have you revisited a page maybe three of four times before buying? 49% of website visitors visit a page up to four times before making a purchase, so don’t get disheartened by the number of people clicking on and leaving before they buy.
We all want more website conversions and remarketing is a great way to do just that. Did you know that 70% of people who have already engaged to your website and have been remarketed to will convert to your website? Fantastic!
Who wants to save money? Everyone? Great! Adwords are a wonderful thing when it comes to driving traffic to your website, but investing it popular keywords can sadly be expensive, sometimes more than £5.00 per click! However, remarketing can cost as little as one tenth of that and be just as effective as you’re showing your ads to people who have already seen your site. You already have your audience ready for conversion, so you know you’re spending your money wisely.
Interested in a remarketing strategy but don’t know where to start? Give us a call today on 01702 619139 for our expert help! Also make sure to check out our Facebook page for more helpful insights!