Custom reports are a great way of analysing your website in more ways you are able to in normal Analytics reporting, yet they can appear confusing at first glance.
How do you create one?
Login to ... read more
Judging a Google AdWords’ campaign performance isn’t just a case of looking at your position in Google and seeing how many sales or leads you have made.
Yes – they are key factors, but consider that ... read more
AdWords costs are rising. Businesses will find themselves paying at least 25% more for each click on their ad today than they did two years ago. While this is a pain for small advertisers who ... read more
Yesterday Google announced they were introducing website call conversions to AdWords accounts in the US, UK, France, Germany, Spain and Australia.
Although Revive offer full Analytics and call monitoring services – AdWords will never match the ... read more
Probably the most common question we get asked – a client happily starts their Google AdWords campaign, then a few hours later logs on to Google and eagerly searches their product or service. Only there’s ... read more
Deciding on your cost per keyword isn’t just a simple matter of setting it at the start and never touching it again. It’s a competitive industry and remaining in that 1-3 position – crucial if ... read more
Bounce rate, average visit duration time, average amount of pages per visit. All terms those accustomed to Google Analytics will have heard of and will rightly use to judge how a site is performing. But ... read more
Something we’ve been doing increasingly for our clients is boiling down marketing statistics to give them key numbers. One of the beauties of online marketing is that generally, everything is measurable – and if it’s ... read more
At around 5pm GMT, many large UK website went offline. Or to be more accurate, became inaccessible. "What is the difference you may ask" - well, the sites themselves were still online - they just ... read more
A little while back, while running through my twitter pics, I realised I'd turned into one of those people who constantly post photos of chocolate, deserts, big pies, cakes, and pizza. I have cut down ... read more
Today, the Olympic Torch will pass by our office in Southend - and we'll undoubtedly all pile out onto the high street and wave it by. It's raining hard - I'm resisting saying typical British ... read more
Search Engine Optimisation is a funny business. The problem with it is, so many people are guessing - and the goal-posts are constantly moving. What worked 6 months ago now has a negative effect, and ... read more
All I want for Christmas…
…is a website that works.
Why Santa, does my website not get many visitors? Why don’t they call me? Is my scrolling banner with my special offers on it, whizzing across the ... read more
The largest website we deal with has around 3,000 visitors per minute. My guess is that eBuyer's website has been dealing with a couple of orders of magnitude larger than that today; or rather, I ... read more
In this day an age, you would think companies, particularly tech companies would learn. But apparently, as Ebuyer's rather spectacular fail on Monday the 28th Nov, 2011, proved, they don't.
Ebuyer spent a week promoting a ... read more
Unless you hide from most forms of media, you will have heard the term 'HTML 5' sometime in the last year. It's been splashed around in technology sections of national papers, mentioned on the news, ... read more
We've spent the last 12 months putting clients on our absolutely awesome content management system, and have finally got around to doing it for ourselves. The site will grow over the next few weeks, and ... read more